Overview
- Noise’s new over-ears carry the 'Sound by Bose' label, with Bose engineers involved in tuning and benchmarking following a strategic investment two years ago.
- The Master Buds Max launch in India at Rs 9,999 as the first over-ear model in Noise’s Master series, offered in titanium, silver and onyx.
- Key features include 40mm drivers, adjustable ANC using five microphones, a dynamic EQ in the Noise Audio app, spatial audio, Focus Mode, dual pairing and LHDC 5.0 support.
- Battery life is rated at up to 60 hours without ANC and up to 40 hours with ANC, with fast charging promising 10 hours in 10 minutes; Indian Express reported a full 60-hour run in real use.
- Noise pitches the headphones to challenge incumbents in the mid-premium tier and is expanding into premium retail abroad, while ANC claims such as 'up to 40 dB' and '85% better across key frequencies' remain company-reported and unverified.