Overview
- Master P and Birdman announced the joint tour on Monday, publishing a 17-city schedule that runs from Sept. 11 in Houston to Nov. 15 in Cleveland.
- The bill lists core artists from both labels, including Juvenile, Mannie Fresh, B.G., Silkk the Shocker, Mia X, Mac, Mercedes, Fiend, Choppa Style and Mr. Serv-On, with Boosie BadAzz named as a special guest who will skip the Indianapolis and Dallas dates.
- Tickets go on sale through bmnshows.com with a presale beginning June 17 and a general on-sale starting June 19, though some outlets reported small discrepancies in the posted time zones.
- Notably absent from the roster is Lil Wayne, who was also not part of last year’s Cash Money vs. No Limit VERZUZ and whose exclusion has been highlighted in media coverage.
- The tour packages two New Orleans label legacies into one arena production as a business play that leverages deep catalogs and regional loyalty to drive revenue while foregrounding the different label models that helped make Southern hip-hop mainstream.