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Nissan Puts New Xterra Under $40,000, Teases U.S.-Built Off-Roader

The pricing target signals a pivot to simpler, lower-cost SUVs that take aim at Bronco, Wrangler, plus 4Runner.

Overview

  • Nissan’s Americas chief said the revived Xterra will start under $40,000, placing it in direct contention with entry versions of the Ford Bronco, Jeep Wrangler, and Toyota 4Runner.
  • A LinkedIn teaser from the executive shows a tall, upright shape with a tailgate-mounted spare tire that hints at a back-to-basics off-road design.
  • The SUV will use a body-on-frame layout, and Nissan plans both a conventional V6 and a hybrid V6 option.
  • Nissan says it will build the model in the United States, with reporting pointing to the Canton, Mississippi plant that also produces the Frontier.
  • Edmunds reports sales are expected to begin in 2028, underscoring Nissan’s shift toward value-focused gas and hybrid offerings over feature-heavy builds.