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Nissan Maps U.S. Comeback With Five Body-On-Frame Models as Dealers Preview 2028 Xterra

The company seeks one million U.S. sales by 2027 by leveraging rugged SUVs plus a faster hybrid rollout.

Overview

  • Dealers were shown a preview of the revived Xterra due in 2028, described as a rugged, no‑frills SUV with large tires and an electrified powertrain, according to reports from the NADA show.
  • The Xterra is slated to be the first of five vehicles on a new body‑on‑frame platform, with redesigned Pathfinder and Frontier and Infiniti variants, including the QX60, also reported to be in the plan.
  • Reporting indicates Nissan aims to build these models in the U.S. to reduce tariff exposure and better use its local supply chain.
  • Nissan’s hybrid rollout in North America accelerates in 2026 with Rogue e‑Power, and a Rogue plug‑in hybrid has been confirmed using Mitsubishi Outlander PHEV underpinnings.
  • Near‑term lineup moves include keeping Altima on sale into mid‑2027 and repricing and repackaging Murano and Frontier trims to boost competitiveness, part of the push toward the 1‑million‑sales goal.