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Nio’s ES9 Ramp Drives Record Revenue as Older Models Cool and Costs Rise

Rapid ES9 sales are lifting monthly revenue despite rising memory and battery raw-material prices that are squeezing per-unit margins.

Overview

  • In June the ES9 recorded 8,595 wholesale units and, at an average selling price above 500,000 yuan, generated more than $600 million in revenue for the month.
  • The ES8’s deliveries fell to 8,966 in June, roughly half the March rate, signaling a three-month decline in demand for Nio’s previously dominant large SUV.
  • China Passenger Car Association data show the EC7 reached zero deliveries in June as Nio appears to be winding down the slow-selling coupe model and selling remaining 2024 stock.
  • Nio opened orders and began customer deliveries of the new five-seat ES8 on Friday, July 10, handing cars to buyers in more than ten cities as the company targets buyers shifting from 400,000–500,000 yuan luxury sedans.
  • Company leaders say rising DRAM and battery raw-material costs have added roughly 20,000 yuan to each ES8, a squeeze the firm plans to absorb partly by leaning on higher-ASP models and operational measures that could affect future pricing and volumes.