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NIO Delivers 37,705 Vehicles in May, Shares Rally as Tesla Slips in China

New multi-brand model launches with AI upgrades are driving higher sales, stronger margins, explicit Q2 guidance, pressure on Tesla's China position.

Overview

  • NIO reported 37,705 vehicle deliveries in May, a roughly 62% year‑over‑year increase that investors rewarded with an early June rally in the stock.
  • The May total included 20,013 NIO‑brand cars, 12,029 ONVO units and 5,663 FIREFLY models, and year‑to‑date deliveries reached 150,526 vehicles, up about 69% from 2024.
  • Management attributes the jump to recent launches such as the ES9 flagship SUV and the ONVO L80 plus AI‑focused upgrades to the ONVO line that began customer deliveries in mid‑May.
  • NIO has been improving unit economics, reporting a Q1 vehicle gross margin of 19% and issuing Q2 guidance of 110,000–115,000 deliveries and CNY 32.7–34.4 billion in revenue.
  • The delivery surge highlights a shifting China EV landscape where NIO’s multi‑brand strategy and service network expand its addressable market and could put further pressure on Tesla’s local share and investor sentiment.