Overview
- Nintendo of Japan said Thursday it suspended sales after detecting multiple orders it believes were bulk purchases for resale.
- The new rule requires a minimum of 50 hours of Nintendo Switch playtime recorded by 11:59 PM on May 31, 2026, and excludes time spent in demo or free-to-play software.
- The measures apply only to the Nintendo Store’s multilingual Switch 2 sold in Japan and include a strict one-console-per-Nintendo-Account limit.
- Reports say scalpers were taking advantage of a weak yen and lower Japanese multilingual pricing to import units ahead of demand and resale.
- Nintendo’s action comes before a planned $50 Western price increase and aims to reduce reseller profit while helping genuine customers obtain consoles during broader industry price pressure.