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Nintendo Raises Switch 2 Price to $500 in U.S., Trims Sales Forecast

The company cites sustained cost pressure from pricey memory chips, tariffs, shipping.

Overview

  • Nintendo, which announced the change Friday, will raise the Switch 2 U.S. price from $449.99 to $499.99 on Sept. 1.
  • Prices also rise to €499.99 in Europe and C$679.99 in Canada on Sept. 1, while Japan moves to ¥59,980 on May 25.
  • Japan will see broader hikes for the original Switch models and Nintendo Switch Online, with other regional revisions to be detailed by local subsidiaries.
  • Nintendo forecasts 16.5 million Switch 2 units for the year through March 2027 after selling 19.86 million, and it flags about ¥100 billion in extra costs from memory and tariffs.
  • The company apologized for the increases and linked them to a memory‑chip crunch tied to AI data centers, higher shipping costs, plus earlier investor pressure to protect profitability.