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Nintendo Raises Switch 2 Price to $499.99 Effective Sept. 1

Nintendo says rising DRAM shortages forced the $50 hike while the company will continue to absorb some added costs.

Overview

  • Nintendo formally confirmed a U.S. price change from $449.99 to $499.99 that takes effect on September 1, 2026.
  • Retail demo kiosks at U.S. stores such as Walmart are now showing a notice that reads the suggested retail price will increase to $499.99 on September 1.
  • The company announced the decision on May 8 and gave U.S. buyers 115 days' notice; president Shuntaro Furukawa apologised when the hike was announced.
  • Nintendo attributes the rise to higher memory (DRAM) costs that have pushed up component prices across the industry, and the $50 bump is smaller than recent PS5 and Xbox increases.
  • Retailers and deal sites are promoting Switch 2 bundles and discounts at the launch price as last‑chance offers and the system has sold 23.68 million units worldwide as of June 30, 2026.