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2w ago

Nintendo Price Hike Triggers 87% Week‑on‑Week Collapse in Switch 2 Sales in Japan

The fall reflects a pre‑hike buying rush that exhausted retail demand and underlines Nintendo’s move to raise prices to offset rising component and memory costs.

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Image: Nintendo
This year has seen new AAA games, like Resident Evil: Requiem, release and play on Switch 2 with ease.
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Overview

  • Nintendo implemented the Japan price increase for a region‑locked Switch 2 SKU on May 25, and the company has scheduled identical rises for the US, Europe and Canada from September 1.
  • Reports in early May prompted a buying surge in Japan, with three prior weeks showing roughly 214,000–248,000 Switch 2 units sold before the May 25 change.
  • Famitsu’s retail chart for May 25–31 recorded 31,751 Switch 2 units sold, an approximate 87% drop from the previous week, and the original Switch fell to about 229 units for the same period.
  • Nintendo reported 2.49 million additional Switch 2 units sold in the quarter to March 31 for a global sold‑in total of 19.86 million and is forecasting 16.5 million units for the next business year.
  • Nintendo says the price revision responds to sustained increases in memory and other component prices plus foreign exchange and oil trends, a shift that could change short‑term retail patterns and how consumers time purchases.