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Nintendo Opens 'Experience Zone' Pop-Up Inside London Argos on Tottenham Court Road

The retailer partnership shows Nintendo using limited runs to reach UK fans with harder-to-find merch.

Overview

  • Nintendo’s in-store Experience Zone is now open inside the Tottenham Court Road Argos and is expected to run for the next few months, according to organisers.
  • The space sells Nintendo Switch consoles and games but centers on collectibles, with lines previously limited to the UK online store or a prior London pop-up.
  • A TikTok video from BadXgurl shows Metroid plushies, a wide Amiibo range, and action figures described as exclusive to Argos or not listed on the My Nintendo Store.
  • The new site does not appear to stock the Tokyo-only items that featured at last year’s month-long Westfield London pop-up.
  • Argos gaming buyer Peter Wray said the partnership took seven months to set up and thanked partners who even hand-delivered stock.