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1h ago

Nintendo Lifts Switch 2 Price Worldwide Following Earnings

Surging memory costs plus tariff changes pushed Nintendo to favor margins over potential volume losses.

A picture of Nintendo Switch 2 dock with the console inside, and the Switch 2 box behind it
A Nintendo Switch 2 photographed under RGB lighting
A Nintendo Switch 2 photographed under RGB lighting
FILE - A Nintendo sign is seen outside Nintendo's official store in the Shibuya district of Tokyo, Jan. 23, 2020. (AP Photo/Jae C. Hong, File)

Overview

  • Nintendo, which announced the hikes Friday, set the U.S. Switch 2 price at $499.99 from September 1 and raised Japan’s price to ¥59,980 from May 25.
  • The company reported 19.86 million Switch 2 units sold since launch and now projects 16.5 million sales for the year ending March 2027.
  • Nintendo disclosed about ¥100 billion in added costs tied to pricier memory chips and tariff measures and cited “changes in market conditions” for the revisions.
  • Europe’s MSRP moves to €499.99 and Canada’s to C$679.99, with Nintendo issuing an apology to customers for the impact.
  • The move follows months of investor pressure and industry precedent from Sony’s PS5 increases, with analysts split on whether higher prices will dent demand.