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Nintendo Hikes Switch 2 Prices and Trims Sales Forecast as Shares Slide

Cost spikes from memory chips plus tariffs forced the move.

Overview

  • Nintendo shares fell roughly 8% to 10% in Tokyo on Monday after the company raised Switch 2 prices and issued a softer outlook for hardware and games.
  • The Switch 2 will rise by $50 in the U.S. to $499.99 on September 1, with similar increases in Canada and Europe, and Japan’s price climbs by ¥10,000 to ¥59,980 on May 25.
  • President Shuntaro Furukawa apologized for the hikes and said Nintendo will bolster the Switch 2 with a robust slate of games to strengthen the console’s value.
  • Nintendo now forecasts about 16.5 million Switch 2 units this fiscal year, a drop of roughly 16.9%, and it flagged around ¥100 billion in profit pressure from higher memory costs and U.S. tariffs.
  • Retailers in Japan reported a weekend buying rush that cleared stock after the announcement, even as analysts questioned the cadence of blockbuster releases and the demand risk from higher pricing.