Overview
- Nintendo has set the suggested retail price for the Switch 2 at $499.99 in Western markets, an increase from $449.99 that takes effect on September 1, 2026.
- In-store demo kiosks in U.S. retailers have begun displaying the new price and warning customers about the upcoming change, giving buyers advance notice.
- Online sellers including Amazon are offering a 'Choose Your Game' Switch 2 bundle for $499 and wide discounts on games and accessories that can offset or delay the impact of the MSRP hike.
- Nintendo reported 23.68 million Switch 2 units sold worldwide as of June 30, 2026, showing strong adoption even as some quarterly sales soften year over year.
- Industry coverage ties the price move to rising DRAM and component costs that have pushed other console makers to raise prices, which could keep hardware prices higher until supply and memory prices stabilize.