Overview
- A OnePoll survey of 2,000 UK adults found that 11% most want a Ninja air fryer for Christmas.
- Despite the continued demand, 59% already own an air fryer and 68% say they couldn’t imagine life without one.
- Other popular gifts include the Samsung Soundbar, Dyson Airwrap and Amazon Fire TV Stick HD, as well as ice cream, dessert and bread makers.
- Gen Z most often cited an Apple AirTag (13%) and showed interest in air purifiers or clothes steamers (11%), while Millennials leaned toward a Panasonic bread maker (8%) and Meta Quest 3 (8%).
- Millennials also lead interest in smart tech, with smart watches (21%), appliances (17%) and lighting (14%), and younger buyers more often consider energy efficiency (25% versus 17%), as Utilita notes ovens cost almost four times more to run.