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NikeSKIMS Rift Mesh, the Collaboration’s First Shoe, Launches Jan. 26 in North America

The collaboration reframes an archival design to reach lifestyle consumers through SKIMS’ cultural pull.

Overview

  • Nike and SKIMS confirmed sales through Nike.com, Skims.com and select U.S. retailers starting Jan. 26.
  • The shoe reinterprets the 1996 Nike Air Rift with a split “tabi” toe, single midfoot strap, mesh upper, minimalist midsole and a textured logo outsole.
  • Priced at $150, initial colorways include black, velvet brown and archeo brown, with press materials also describing cinnamon tones.
  • Kim Kardashian previewed the pair in Los Angeles before the announcement, using a public appearance to spotlight the design.
  • Brand statements and industry reporting cite strong interest to date, and NikeSKIMS says additional footwear is planned in future seasonal collections.