Overview
- Nike, which disclosed the cuts Thursday, will eliminate about 1,400 roles across North America, Europe, and Asia, equal to under 2% of its workforce, with notifications starting the same day.
- The reductions are part of the company’s “Win Now” plan that reshapes its technology team and concentrates work in two hubs: the Philip H. Knight Campus in Beaverton and the Nike India Technology Center.
- Operations changes include modernizing Air Manufacturing Innovation sites in Oregon, St. Louis, and Vietnam by streamlining processes and adjusting staffing to demand.
- The company will also shift some Converse footwear engineering closer to factory partners and fold materials sourcing into footwear and apparel supply chains to speed decisions.
- This is the second major cut in 2026 after 775 U.S. distribution roles were removed in January, as Nike warns of ongoing sales pressure with a forecast quarterly decline and an expected 20% drop in China, while leaders and HR say they will support affected staff through the transition.