Overview
- A boat sailed on the Hudson River carrying a large billboard that showed a heavily pixelated image of Jamal Musiala and the slogan “Hello New Jersey” as part of Nike’s teaser for the Germany kit.
- Footy Headlines and a video posted by Mario Götze report that Nike physically manufactured a ‘pixelated’ shirt for the stunt rather than simply applying a digital effect.
- Visual cues in the campaign show a white base, a prominent black collar, the Nike Swoosh and the DFB eagle, but reporting says the pixelated design is a placeholder and the real 2027 kit will feature white with metallic dark grey accents.
- The supplier switch from Adidas to Nike is scheduled to take effect on January 1, 2027 under a reported €100 million-per-year deal that ends Adidas’s 77-year run as Germany’s kit maker.
- The stunt appears designed to dodge contractual limits on early reveals and to capitalise on World Cup attention, so the next developments to watch are any official DFB or Adidas response and the formal Nike kit reveal.