Overview
- Nike said SNKRS will stay central to its digital strategy and will run on a unified engineering group shared with the Nike app.
- Multiple reports said roughly 90% of launch‑related teams were laid off, which a former principal engineer described as the group being "obliterated."
- The company said engineers who built SNKRS will join teams behind the Nike app, the website, and the Nike By You service to cut handoffs and speed work.
- Nike framed the change as part of an April technology overhaul that affected about 1,400 operations roles across North America, Europe, and Asia.
- Industry chatter points to possible use of platforms like EQL or Shopify for some launches, though Nike has not confirmed any outsourcing.