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Nike Mocks Anthony Edwards With 'Believe This' After Spurs Eliminate Timberwolves

The jab flips his Adidas 'Believe That' campaign to show how brands seize playoff moments.

Overview

  • Nike Basketball posted a 'Believe This' image with an alien logo on X hours after Minnesota's season ended.
  • San Antonio closed the series with a 139-109 Game 6 win at Target Center to eliminate the Timberwolves.
  • The post riffs on Edwards' February Adidas ad built on his 'Believe That' slogan that portrayed Victor Wembanyama as an alien.
  • Wembanyama, a Nike athlete, helped drive the win with series averages of 19.8 points and 12.0 rebounds.
  • Edwards averaged 23.7 points, but thin support — Julius Randle scored 12.8 per game — now fuels offseason questions for a team that reached the West finals in 2024 and 2025.