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Nike Marks Air Max Day With Air Liquid Max and Big‑Bubble Retros

The rollout mixes a new flagship with remastered icons to push demand across distinct release channels.

Overview

  • Nike’s Air Max Day lineup, which dropped Thursday, centers on the $230 Air Liquid Max on SNKRS with a contoured Air unit and a poison dart frog color scheme.
  • Multiple Air Max 95 OG Big Bubble colorways released at $190 on SNKRS and select retailers, including Pink Foam, Greedy, and a paisley take on the Neon look.
  • Ducks of a Feather partnered with Nike on two Air Max 95 Big Bubble editions that sold only on GOAT for $220 each.
  • Classics also returned, as the Air Max 90 Infrared arrived with reflective leather at $150 on SNKRS, while Patta’s $150 Air Max 1 Wave remained a shop exclusive.
  • A wider men’s release of the Air Max 95 OG Big Bubble Slate is scheduled for May 7 on SNKRS and at select retailers for $190.