Overview
- Nike submitted a trademark application for a Bronny-branded mark, according to filings flagged by attorney Josh Gerben.
- The design features an Old English lower-case b over a white-on-black No. 9 reflecting his jersey number.
- Nike and Bronny have not publicly commented on the application beyond the filing reports.
- Online reaction included ridicule of his limited NBA output and criticism that the athlete should control the mark and license it to Nike.
- Bronny is developing primarily in the G League with South Bay, averaging 9.5 points in 30.9 minutes, after previously seeking trademarks in 2022 for “Bronny,” a signature logo, and “Bronald.”