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Nike Debuts 3D-Printed Air Max 95000 at ComplexCon Las Vegas

The in-house Project Nectar introduces TPU-based 3D printing to enable new color blocking.

Overview

  • Co-developed with Zellerfeld, the Air Max 95000 advances a partnership focused on faster design iteration and experimental silhouettes.
  • The model pairs a heel Big Bubble with a smaller forefoot unit that use Air Zoom, echoing Air Max heritage with updated cushioning tech.
  • Nike says a full pair takes about 48 hours to print, while the Project Nectar portion completes in less than a minute.
  • After the ComplexCon debut, a wider release is slated for late November on SNKRS and Zellerfeld.com, with reports citing Nov. 27 or Nov. 28 and a $250 price.
  • Project Nectar enables multi-color detailing compared with earlier tonal 3D-printed shoes, and Nike signals a long-term goal of customer-specific 3D-printed fits.