Overview
- Beats and Nike announced the Powerbeats Pro 2 Nike Special Edition, marking their first hardware collaboration and the first time Beats shares earbud branding with a partner.
- LeBron James stars in a humorous commercial as he uses the earbuds to tune out on-course advice while taking up golf, with PGA Tour pro Tom Kim making a cameo.
- The ad highlights noise control through adaptive active noise cancelling and transparency mode, underscoring the product’s focus and fitness positioning.
- The earbuds feature split logos with a Nike Swoosh on the right bud and a Beats “b” on the left, a speckled matte black case with “Just Do It” under the lid, and sweat-resistant earhooks.
- Confirmed specs include built-in heart-rate monitoring with Nike Run Club and Fitness integrations and up to 45 hours of battery life, with availability starting March 20 at 9 a.m. PT via Nike and Beats channels.