Overview
- Nigel Sylvester and Jordan Brand unveiled a SoHo installation Thursday, a giant brick crushing a BMW outside 215 Mulberry that links by QR code to a new ‘Brick After Brick’ game.
- The Tetris-style game, live on nigelsylvester.com for desktop and mobile, runs weekly leaderboards for three weeks and awards a free early pair to each week’s top scorer.
- The Air Jordan 4 ‘Brick After Brick’ is slated to release in May, with WWD citing a $230 price on SNKRS, nigelsylvester.com, and select retailers, and no confirmed drop date yet.
- Hip-Hop Wired reports resale listings already topping $1,200, a sign of heavy demand that could drive longer lines and tighter odds for retail pairs.
- This rollout follows last year’s ‘Brick By Brick’ street activation in SoHo that drew large crowds and an NYPD shutdown, raising fresh crowd-control questions as hype builds.