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Nick Kyrgios Becomes Equity Partner and Athlete Ambassador at The Picklr

The tie-up links his investor role to a timed retail debut of his signature paddle following a Las Vegas preview.

Overview

  • From March 11–17, The Picklr is the exclusive retail home for “The Kyrgios” pro-model paddle at club locations and thepicklrstore.com, after a preview event in Las Vegas last week.
  • As athlete ambassador, Kyrgios will appear in co-branded content, attend Picklr events, and engage the community on social platforms to expand the sport’s reach.
  • The Picklr describes itself as North America’s fastest-growing indoor pickleball network with more than 500 clubs sold nationwide.
  • Times Now reports the company operates over 100 U.S. locations and is preparing international projects, including developments in Japan.
  • The deal extends Kyrgios’s pickleball portfolio, which includes stakes in Vulcan and Stack Athletics, and he has said he may explore professional competition in the future.