Overview
- New NHS England campaign urges patients to enable NHS App notifications so they get reminders and can cancel or reschedule appointments.
- Official data show 16 million GP appointments went unattended in 2025, equal to 4.3% of bookings and roughly a day of lost consultations per practice each month.
- A Censuswide survey of 2,000 adults found 12% had forgotten an appointment and 11% had arrived too late.
- Promotions appear on pharmacy bags, radio and social media, with guidance to switch on notifications in app settings and use the app to manage bookings.
- Leaders highlight the app’s 40+ million users, expanded functions such as repeat prescriptions and Amazon-style tracking at 2,000 pharmacies, and note GP appointments rose to 376 million in 2025, up 8.4 million year on year.