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NHL’s Stanley Pup Returns With 32 Rescue Dogs and Clear Adoption Mission

The 90-minute special pairs a staged mini-hockey contest with adoption segments to drive placements of puppies and older dogs.

Overview

  • NHL Productions announced a third Stanley Pup special that will showcase 32 rescue dogs representing each NHL team in a friendly mini‑rink contest using a “puppy puck.”
  • The broadcast will be available on truTV and HBO Max with later streams and repeats on the NHL’s YouTube channel and NHL Network to widen visibility for adopters.
  • Comedian Kenan Thompson serves as a celebrity coach while photographer and host Elias Weiss Friedman will lead the follow-up adoption segments that highlight individual animals and partner rescues.
  • Participating shelters include Brandywine Valley SPCA, which will offer both dogs and cats for adoption as the program aims to place puppies and older animals, a stated goal of NHL Productions’ Matt Nicholson.
  • The event builds on two prior seasons by using the Stanley Cup audience and celebrity guests to convert entertainment exposure into real adoption outcomes for rescue organizations.