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NHL National TV Ratings Jump 23% in First Post‑Olympic Games

Analysts urge caution given Nielsen’s new measurement plus limited early data.

Overview

  • The first eight national telecasts after the Olympic break averaged 603,000 viewers across ABC, ESPN and TNT, up 23% versus pre‑Olympic levels.
  • Season to date, ABC/ESPN are averaging 785,000 viewers (up 17% year over year) and TNT is averaging 353,000 (up 6%).
  • ABC’s first post‑break doubleheader averaged 1.03 million viewers, trailing the final pre‑break twin bill that drew 1.3 million.
  • TNT’s Feb. 25 doubleheader drew 172,000 viewers who had not watched NHL on TNT earlier this season, suggesting new audience sampling.
  • Past surges tied to the Olympics and the 2024–25 Four Nations Face‑Off proved short‑lived, and some gains may reflect Nielsen’s Big Data + Panel shift and last season’s low baseline.