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NFL Weighs Thanksgiving Eve Primetime Game for 2026 Season

Record holiday audiences, coupled with new sellable TV windows, are driving the league’s evaluation.

Overview

  • The NFL confirmed it is exploring a Wednesday, Nov. 25 game this season, with no matchup, broadcaster or final commitment announced yet.
  • Thanksgiving week delivered huge viewership last year, including a 44.7 million average across the three Thanksgiving games, a 57.2 million late‑afternoon record, and 16.3 million for Black Friday on Prime Video.
  • A Wednesday game would be highly unusual and would likely require both teams to come off byes because November Saturday games are not permitted and midweek rest is limited.
  • The league has four unassigned game windows reclaimed in its ESPN/Disney deal, creating inventory that could be sold as a standalone Thanksgiving Eve slot.
  • A decision is expected before the regular‑season schedule release in May, with owners and networks set to discuss the option at league meetings in Phoenix; streamers and broadcasters are expected to bid, with some reports speculating YouTube could pursue the slot.