Overview
- Industry research projects the NFL’s annual media haul could reach about $15.9 billion, a roughly 58% jump from a little over $10 billion today.
- Paramount’s pending sale to Skydance triggered a clause that let the NFL reopen CBS talks, with Puck reporting a possible rise in CBS’s fee from about $2.1 billion to roughly $3 billion per year.
- The league is pursuing partner-by-partner negotiations, and reports say it wants a new rights structure in place by September 2026.
- Carve-outs for streamers are expected to expand, with reporting that Netflix is exploring an increase in its holiday package from two to four games.
- Analysts warn higher fees could pull money from film and TV budgets and push fans to pay more as games spread across ESPN, Fox, CBS, NBC, Amazon, Netflix, and YouTube.