Overview
- Under the agreement, Kraft Heinz will integrate its brands into NFL gameday through stadium visibility, co-branded marketing, limited-edition packaging and immersive retail activations.
- HEINZ will spearhead the first activation during Draft week in Pittsburgh, where the brand originated.
- The partnership includes access to select overseas games to support the league’s global growth and flag football focus, said NFL executive Tracie Rodburg.
- Kraft Heinz plans to feature brands such as HEINZ, Kraft, Velveeta, Philadelphia, Kraft Mac & Cheese, Primal Kitchen, Classico and A1 across marquee moments like the Super Bowl, Kickoff and Thanksgiving.
- Kraft Heinz shares were down about 3.45% to $22.11 today during a broader market slide, according to Benzinga.