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NFL Stands By Streaming Strategy as New Schedule Expands Netflix’s Role

The league’s stance signals it will keep splitting games between TV and streamers despite federal reviews over access and cost.

Overview

  • NFL media chief Hans Schroeder said Friday the league has “the most fan‑friendly model,” defending its mix of broadcast and streaming after Thursday’s 2026 schedule release.
  • Netflix’s 2026 slate grows to include the Sept. 10 Australia opener (49ers‑Rams), a Thanksgiving Eve game featuring the Packers, a Christmas Day game, and exclusive rights to NFL Honors.
  • The Justice Department is investigating the NFL’s media deals and the FCC has taken comments, while broadcasters and the NAB filed objections that live games are being locked behind paywalls.
  • President Donald Trump criticized the shift as too costly for viewers, and Sen. Tammy Baldwin renewed her For the Fans Act after the PackersNetflix-only game, proposing a free in‑state option and limits on blackouts.
  • The NFL says more than 86% of games are on free broadcast TV and all streamer exclusives air on local stations, but analysts note rising costs to watch every game—estimated up to roughly $1,000–$1,500—and a move toward more standalone windows and fewer traditional Sunday afternoon broadcasts.