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NFL Presses Paramount/CBS for 50%+ Rights Hike as Early Renewal Talks Advance

A change-of-control clause tied to Skydance’s acquisition of Paramount gives the league leverage to revisit CBS’s deal years before the current term ends.

Overview

  • CBS is in talks to raise its Sunday package fee from about $2.1 billion to more than $3 billion annually, with the higher rate starting next season and the NFL waiving its 2029–30 opt-out, according to CNBC.
  • League officials began with CBS because the Skydance-Paramount transaction allows the NFL to exit the deal by 2027, giving the network incentive to secure terms through 2033–34.
  • The NFL plans to negotiate renewals one-by-one and aims to have agreements in place before September, with Fox likely next, though Fox says it has not yet had material talks.
  • Industry reporting indicates legacy broadcasters could pay more while ceding some games to streamers in five-game packages, a shift that would reallocate a portion of linear inventory.
  • Former linebacker Shawne Merriman is urging increased player compensation if media revenues climb or an 18th game is added, as consumer costs already climbed to at least about $575 to watch all 2025 action and the FCC is reviewing sports’ migration to streaming.