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2d ago

NFL Eyes $16 Billion Rights Windfall as Early Talks Heat Up

A change-of-control clause tied to the Skydance–Paramount deal lets the league reopen talks with CBS early.

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Overview

  • Analysts at MoffettNathanson project the NFL’s annual media take could reach about $15.9 billion, a roughly 58% jump from current deals.
  • The league now collects just over $10 billion per year from partners including ESPN, Fox, CBS, NBC, Amazon, Netflix, and YouTube, with widely cited fees led by ESPN at about $2.7 billion.
  • The CBS clause triggered by Skydance’s move on Paramount opened an early negotiation window that the NFL is using to push higher rates across its packages.
  • Reporting points to more streaming carve-outs in the new setup, with Netflix said to be seeking an expansion of its package from two to four games.
  • MoffettNathanson warns higher NFL bills will pull money from scripted TV and films, and viewers trying to watch every game across more platforms could face higher total costs.