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NFL Expands Free-to-Air Coverage in Ireland With Three-Season Virgin Media Deal

By more than doubling free-to-air NFL games in Ireland to at least 22 per season, the agreement launches a locally focused weekly show for Irish fans.

Overview

  • The NFL and Virgin Media Television have renewed their broadcast partnership for three seasons through the end of the 2028 NFL season.
  • Virgin Media will air at least 22 games per season, including 18 Sunday 9pm games, three playoff games and the Super Bowl.
  • All games will be available free-to-air on Virgin Media’s channels and on the Virgin Media PLAY streaming service.
  • The deal adds a weekly Irish-focused programme called NFL Overtime, hosted by Michael McQuaid, to provide highlights and local analysis every Thursday.
  • Broadcasters and the league say the expansion builds on the interest shown by the 2025 Dublin game at Croke Park and aims to widen reach and fan engagement across Ireland.