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NFL Confirms Multi‑Year Deals With DraftKings, FanDuel and Fanatics

The deals expand commercial access to NFL branding, grant live official data via Genius Sports, allow event activations, impose integrity plus responsible‑gambling safeguards.

Overview

  • The NFL announced Thursday that it signed multi‑year commercial agreements with DraftKings, FanDuel and Fanatics Betting and Gaming ahead of the 2026 season.
  • All three partners gain rights to use NFL marks, activate at marquee events such as the Super Bowl and NFL Draft, and integrate across NFL‑owned digital media.
  • The agreements give partners access to official real‑time play‑by‑play data, Next Gen Stats and BetVision delivered through Genius Sports, enabling live in‑app wagering features.
  • Each operator agreed to follow the league’s game integrity rules, share intelligence on suspicious activity, prohibit wagers the NFL deems objectionable and support annual staff gambling education.
  • The league did not disclose financial terms and said it will not pursue commercial deals with prediction‑market platforms; the deals follow a negotiation pause earlier in August over Genius Sports’ data pricing.