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NFL Awards Super Bowl LXIV to Nashville as Halftime Headliner Talk Mounts

Roc Nation’s control of the halftime show hands the city a high-profile cultural choice that will influence multi-year planning.

Overview

  • The NFL formally awarded Super Bowl LXIV to Nashville for 2030, naming the new domed Nissan Stadium as the host venue after the league announced the decision on Tuesday.
  • Nashville officials immediately began public planning for a citywide Super Bowl, naming Jim Nantz co-chair of the host committee and outlining large-scale street and stadium activations.
  • Jay-Z’s Roc Nation, which has produced the halftime show since 2019, controls performer selection and will lead decisions about the halftime lineup for the Nashville game.
  • Media and local commentators have widely speculated that Taylor Swift could headline because of her ties to Nashville, but those reports are unconfirmed and Roc Nation has not issued any offers.
  • The award builds on Nashville’s recent big-event experience, and planners say the city aims to use the Super Bowl to boost tourism and local business while managing years of stadium, hotel and infrastructure coordination.