Overview
- The Rivalries collection went on sale Sept. 1, 2026, through Nike, the NFL Shop, Fanatics and select retailers.
- Year two covers eight teams: the NFC North (Bears, Lions, Packers, Vikings) and the AFC South (Texans, Colts, Jaguars, Titans).
- Under program rules each Rivalries uniform may be worn only once per season and only at a home game against a division opponent, with Jacksonville slated to debut its Rivalries look in Week 8 against the Colts.
- The drop expands beyond jerseys to include team-themed footwear and outerwear and highlights local design cues such as Jacksonville’s 'DUUUVAL' collar and '904' area-code, throwback Packers elements, and a Vikings jersey tied to Randy Moss.
- Following last year’s record Fanatics sales, the second-year rollout aims to increase merchandise revenue and retail reach while also using regionally focused marketing and occasional geographic limits on availability.