Overview
- The NFL, which announced the change Monday at its annual meeting, added Italy to its Global Markets Program and granted club marketing rights there to the Browns and Saints.
- The Las Vegas Raiders expanded their assigned territories to Canada, the United Kingdom and the United Arab Emirates under the same program.
- The Global Markets Program, launched in 2022, gives teams permission to run fan events, pursue sponsors and grow NFL Flag youth football outside the U.S.
- All 32 clubs now hold rights across 22 international markets, a setup that often precedes teams playing regular-season games in those countries.
- Saints owner Gayle Benson said Italy is the team’s second territory after France and pledged to build ties with local fans and businesses.