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8mo ago

Nexus Survey Finds 63% of Brazilians Have Used Generative AI, Half See It Outperforming Humans in Some Decisions

The nationally representative poll signals a business imperative in light of AI’s growing role in information and purchases.

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Overview

  • Nexus interviewed 2,012 adults in person across all 27 Brazilian states from Aug. 26 to Sept. 1, reporting a ±2 percentage‑point margin of error at 95% confidence.
  • Sixteen percent use AI daily, 20% several times a week, and 9% monthly, with 45% engaging at least once a month and 36% reporting no use.
  • Sixty percent view AI’s presence in daily life positively, compared with 25% who view it negatively.
  • People most often use AI for general information (48%), study or learning (45%), content creation (41%), and entertainment (39), with 38% citing health help and 38% task automation.
  • AI influenced at least one purchase for 37% of respondents, rising to 46% among ages 18–30, while trust is higher among Gen Z and higher‑income or educated groups and skepticism peaks among those 60+ and in the Northeast.