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Next in Talks to Carve Up Russell & Bromley, Putting 37 Stores and 450 Jobs at Risk

Neither company has confirmed the talks, which would separate the brand from the store estate.

Overview

  • Reports say Next is working with Retail Realisation on a deal under which Next would acquire Russell & Bromley’s brand and intellectual property.
  • Retail Realisation is expected to handle stock clearances and the wind-down of the remaining 37 UK shops, according to The Telegraph.
  • Roughly 450 roles are at risk, and stores would be unable to trade under the Russell & Bromley name if the IP is sold separately.
  • Interpath Advisory is overseeing the sale process after the family-run retailer posted a £9 million operating loss and launched a five-year ‘Re Boot’ plan.
  • Next’s interest follows a run of brand acquisitions and a festive trading upgrade, while Retail Realisation is linked to Modella Capital’s recent high-street deals.