Overview
- Nexon will run publishing and live service operations for Overwatch on PC in South Korea, while Blizzard keeps the IP and leads development.
- The partners plan to launch a localized Korean service within the year with more specifics to follow.
- Both companies outlined Korea-focused steps that include new local content, stronger links and benefits for PC rooms, and new hiring.
- The partnership follows Blizzard’s February rebrand that dropped the “2” from the title and added five heroes, which drove a reported Steam peak near 170,000 players after the update.
- Overwatch struggled in Korea last year with only about 3% to 4% of PC room usage, and better PC room support could make it easier for casual players to try the game with friends.