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Nexo Renews Title Sponsorship for $3 Million DP World Tour Event at Trump International Scotland

The deal signals Nexo’s push into high-visibility sports marketing to reach wealthy golf fans.

Overview

  • Nexo said Wednesday it renewed its title role for the 2026 Nexo Championship at Trump International Golf Links in Scotland, set for August 20–23 with a $3 million purse.
  • The event doubles as the DP World Tour’s Closing Swing finale and the opening phase of the 2026 Race to Dubai, anchoring the late-summer schedule in Aberdeenshire.
  • Nexo plans prominent branding on tee-boxes, leaderboards, and TV-facing spots, plus a hospitality program, and it will track earned media, social reach, and broadcast minutes to judge impact.
  • Organizers added a celebrity pro-am for Wednesday, August 19, creating an extra day for fans and invited guests to engage with players.
  • The sponsorship fits Nexo’s broader sports portfolio that spans the Australian Open, the Audi Revolut Formula 1 team, and Argentina’s national team, while a planned U.S. return via Bakkt remains a future step.