Overview
- The agreement covers the Australian Open and the broader Summer of Tennis, including the United Cup, Adelaide International, Brisbane International, and Hobart International.
- Brand activations will feature a Nexo Coaches Pod with on‑court coaching area branding across Rod Laver Arena, Margaret Court Arena, John Cain Arena, and Kia Arena.
- Tennis Australia’s chief commercial officer Cedric Cornelis welcomed Nexo and characterized the partnership as a natural fit focused on innovation and next‑generation thinking.
- Nexo co‑founder Antoni Trenchev framed the collaboration as aligned with disciplined performance and long‑term ambition.
- Nexo cites a 2025 sports push that includes roles with the DP World Tour, the Acapulco Tennis Open, and the Mifel Tennis Open, and reports over $11 billion in AUM and $371 billion processed since 2018.