Overview
- The partnership was unveiled at a Buenos Aires gala where Nexo and AFA executives signed the agreement.
- Nexo will run a global ticket giveaway for Argentina’s matches, plus signed shirts, player content with Lionel Messi, Lautaro Martínez, Julián Álvarez and Nico Paz, and on-site match experiences from May through the tournament.
- The deal reinforces Nexo’s Argentina buildout following its purchase of local platform Buenbit and the launch of a Buenos Aires hub.
- The company recently re-entered the United States under a regulated framework, which positions its brand for North American exposure during the tournament.
- Nexo adds the AFA to a sports portfolio that includes the Australian Open, the DP World Tour and the Audi Revolut Formula 1 team.