Overview
- Circana data for the week ending Nov. 29 shows PlayStation 5 at about 47% of U.S. hardware unit sales, Switch 2 at 24%, and Nex Playground at 14%, topping combined Xbox Series X/S sales.
- The cube-shaped console uses a built-in camera for motion control, runs on an Android-based OS, and targets family play without traditional controllers.
- Retail pricing sits around $250 with deep Black Friday discounts reported, as retailers such as Amazon and Walmart stocked the device and bundles.
- Sales have accelerated from roughly 5,000 units in 2023 to 150,000 in 2024, with Wall Street Journal reporting it is on track for 600,000 units and about $150 million in 2025.
- Word-of-mouth among parents and family-friendly titles, including Fruit Ninja and a licensed Bluey game, fueled the surge, though analysts caution about sustaining momentum after the holidays.