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Newsom Launches 'Take It Back' Tour of Southern Swing and Red Counties

The four‑day trip is presented as a push to elect Democrats in conservative areas as early organizing for a possible 2028 campaign.

The trip will allow Gov. Gavin Newsom to build support in the Carolinas, which will be key states in the 2028 presidential race.
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Overview

  • Newsom announced on Aug. 28 that he will travel Sept. 2–5 to Alabama, South Carolina and North Carolina for a multi‑day "Take It Back" tour focused on organizing, fundraising and campaigning.
  • The itinerary covers more than 10 counties, including three counties President Trump won in 2024, with events billed as efforts to boost down‑ballot Democrats in communities national campaigns often overlook.
  • In Alabama Newsom plans to tour the Legacy Museum in Montgomery and meet local leaders and students as part of a civil rights and voting‑rights messaging strand of the trip.
  • Newsom is using his Campaign for Democracy operation to back the tour, building on earlier summer visits to Michigan and Nevada and on a small‑donor fundraising program that has raised millions for state parties and candidates.
  • The trip doubles as early presidential groundwork because South Carolina will hold the first Democratic primary in 2028, and the visits are likely to expand Newsom’s national network while drawing scrutiny from California interest groups and policy opponents.