Overview
- Long-duration tests reported Monday by multiple outlets show RTings found 2020–2023 OLED TVs did not resist burn-in better than a 2017 model under continuous, high-brightness stress.
- RTings measured roughly 28% higher luminance in a 10% SDR window and about 52% higher full-screen SDR brightness for 2023 panels versus the 2017 reference.
- Visible image retention appeared after roughly 10,500 hours of nonstop static content in RTings' run and Hardware Unboxed produced severe QD‑OLED burn-in in about 6,000 hours when preventive features were not used.
- Burn-in occurs because brighter operation speeds uneven wear of organic emissive subpixels so higher peak luminance increases cumulative pixel stress even if per-hour degradation rates are unchanged.
- Reviewers and testers advise lowering brightness for static-heavy use, keeping pixel-refresh and anti‑burn‑in features enabled, and checking manufacturer burn‑in warranties because mixed real-world viewing makes widespread burn-in unlikely for most users.