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New York Fashion Week Opens After Off-Calendar Ralph Lauren and Marc Jacobs Shows

Ralph Lauren coupled a celebrity-stacked runway with improved sales guidance to underscore its momentum.

Overview

  • NYFW officially runs Feb. 11–16, opening with Rachel Scott’s Proenza Schouler debut, before Fashion Month moves to London, Milan and Paris through March 11.
  • Ralph Lauren presented its AW26 women’s show off-calendar on Feb. 10 at New York’s Jack Shainman Gallery, with Gigi Hadid opening and guests including Anna Wintour, Anne Hathaway, Ariana DeBose and Lana Del Rey.
  • The collection leaned into heritage romance with a dark, earthy palette, tweed and velvet tailoring, chainmail touches and brooches, featuring more than 50 fabrications.
  • The show followed Ralph Lauren’s raised annual sales and margin outlook, with shares up roughly one-third over the past year and womenswear highlighted as a growth focus alongside increased marketing spend.
  • Marc Jacobs set an early tone with a 1990s-referential presentation emphasizing deliberately shapeless silhouettes.